The Trend Talk
where trends meet insight
stay ahead of the curve—beauty, lifestyle, and culture, all in one place.
Author: Avery Loh
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at some point in 2025, beauty started to feel different. not in a big, obvious way but more like… the small things changed. people weren’t trying random products as much anymore. routines became more specific. everyone seemed focus on finding products that just “work”. beauty stopped feeling experimental and started feeling intentional. by the end…
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in a beauty world that constantly pushes new routines, new products, and new “must-tries,” the “clean girl” look has managed to stay surprisingly steady. it isn’t dramatic or full of heavy glam, but that’s just the point. the more people look for something simple and actually doable every day, the more this style just… sticks.…
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images via Starbucks Since it’s introduction in 1997, Starbucks has been releasing seasonal holiday collections. The 1997 release featured simple hand-drawn imagery. Whether it be holly leaves, snowflakes, or a caroler, a sense of warmth and celebration was established, turning an ordinary coffee run into a festive ritual. Each annual release, whether it be the…
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You may be thinking: bakuchiol… what even is that? Fair question. But trust me, bakuchiol is everywhere right now, and if you haven’t heard of it yet, you’re about to meet your skin’s new best friend. Once a niche alternative to retinol, it suddenly exploded in popularity and has become a staple in so many…
The Trend Talk 